Executive summary
✅ Status: ExcellentYour website
87 / 100The website is well built, loads fast and is easy to use on mobile. The online store works smoothly and products are showcased with quality photography. Below you can see each area in detail.
Google rankings (SEO)
85 / 100You appear at the top of Google for the most important searches in your sector. That means when someone in Spain types "buy wine online" or "sparkling wine gift," they have a very high chance of finding you. Great work.
| Keyword | Monthly searches | Your position | Trend |
|---|---|---|---|
| buy wine online Spain | 8,100 | 🥈 #2 | ↑ +1 |
| wine cellar Seville | 3,600 | 🥇 #1 | ↑ +2 |
| gourmet wines gift | 2,900 | 🥉 #3 | ↑ +3 |
| sparkling wine gift idea | 5,400 | 🥈 #2 | ↑ +5 |
| iberian ham online | 4,200 | 📍 #7 | ↑ +4 |
| gourmet hamper home delivery | 1,800 | 🥇 #1 | ↑ +6 |
| Rioja wines online | 6,200 | 🥈 #2 | → stable |
Social media
Instagram 90 · Facebook 82How do your customers buy?
Sales funnelThis is the journey a customer takes from discovering you to completing a purchase. The funnel is performing very well: out of every 100 visitors, almost 4 end up buying — double the industry average.
Reputation & reviews
4.8 / 5 starsBrand consistency
92 / 100Your brand has a very clear personality: elegant, authentic and rooted in Andalusian culture. The colours, copy and tone are consistent across all channels. That builds trust and makes customers remember you.
Recommended next steps
The business is doing very well. These are the concrete actions with the greatest potential impact right now, ordered by priority.
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Launch an email marketing listYou have thousands of monthly visitors but you are not capturing their emails. A well-placed sign-up form ("Subscribe and get 10% off your first order") would let you build a list that is worth its weight in gold for Christmas, Valentine's Day and other key dates.🔴 High priority
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Invest more in video on InstagramYour Reels already perform well, but posting 2 or 3 short videos per week (quick tastings, behind-the-scenes at the bodega, 30-second food pairings) could triple your reach at zero extra cost.🔴 High priority
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Recover abandoned cartsOf every 100 people who add something to their cart, about 78 do not complete the purchase. An automated email sent 2 hours later ("You left something special behind!") with a small discount would recover a significant portion of those lost sales.🔴 High priority
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Improve descriptions for your best-selling productsThe product pages are good, but some of your premium bottles deserve richer copy: the story of the winery, tasting notes, the perfect food pairing. This pushes up the average order value.🟡 Medium priority
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Start collaborating with wine micro-influencersThere are Instagram profiles with 5,000–20,000 highly engaged followers focused on wine and gastronomy. A box of products in exchange for an honest review can bring you hundreds of highly qualified new customers.🟡 Medium priority
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Create a content calendar for key datesChristmas, Father's Day, Valentine's Day, harvest season… Planning content and offers 4–6 weeks in advance lets you run more polished campaigns and make the most of every season before the competition does.🟢 Low priority (but do it)
Action plan — next 90 days
Overall digital score
La Bodega del Sur has an excellent digital foundation. You are growing on every front: traffic, followers, sales and reputation. With the improvements suggested here you could target an additional €100,000+ in online revenue over the next 12 months.